There is a seed change underway in business – one that demands the highest and best for our world. Whether you are committed to green living, holistic health, spiritual community or whether you are in traditional professions and companies experiencing the flux in consciousness and structures, you might just possess the heart and soul of the spiritual entrepreneur.
And if you are in business for yourself then you might be wondering how best to market what it is you have to offer. So here are my five best tips for marketing your spiritual business:
1. Know, really know, what you have to offer.
Most likely your service or product isn’t unique so what differentiates you from anyone else? What is it that YOU uniquely bring to your business and your clients? Answer that first – ask your clients and customers – figure out what defines YOU and you’ll have the key to how to market what you do. Remember:
“People don’t buy what you do, they buy why you do it.” – Simon Sinek, TED speaker and author
2. Find your peeps and focus on them.
One of the biggest challenges in marketing is deciding who represents your target market but if you don’t do that you might as well just as well just open your front door and yell your marketing slogans out into the universe. Maybe someone walking by will hear them! Take time and really define your ideal client and your target market and then narrow your focus and market to them. And know WHY your service or product fits that target market. And keep your sense of humor in the process!
“The cool thing about vests is they have no sleeves. I guess their target market is people with no arms. Raise your hand if you disagree.” ― Jarod Kintz, The Merits of Marthaism, and How Being Named Susan Can Benefit You
3. Don’t be afraid to say ‘No.’
This tip can be difficult for spiritual entrepreneurs, especially healers, but if you accept every client who comes your way whether or not they are your target market you will dilute not only your energy but also your earning power. So, for example, you keep attracting clients who don’t want to pay the fee you have set for your services. Remember the Law of Attraction (yes, here it comes again!). You, and only you, can hold your worth. So each time you say ‘NO’ to working with someone who tells you that your fee is too expensive, you actually strengthen your vibration of worth and are much more likely to attract the exact right client. And then you are much more able to offer your services at a discount to those in true need.
“Find out what you like doing best and get someone to pay you for it.” British Journalist Katherine Whitehorn.
4. Please don’t tell me I have to learn Social Media!
Sorry, but yes. It is now the best and proven way to connect with your target market (your clients and customers). And connecting is the way your business grows. As a spiritual entrepreneur you want to share your wisdom and inspiration and do so often. And use Social Media to connect first and foremost, not to sell. Only sell every once in a long while – connect, inspire, motivate, encourage and uplift the rest of the time. All those quotes and images spread the warm fuzzies and you want those fuzzies connected to you and your business.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Poet Maya Angelou
5. Expect to change your approach.
Whatever your business expect to go through a process of refinement as you grow, your business grows and the needs of your target market change. The world is moving fast these days and you need to be ready to adapt and try something new as people’s needs change with time and age. And the best way to stay aware of what your clients and customers want is to spend some time talking with them. Getting really clear is a process that takes time and the willingness to invent and re-invent so keep track of what’s working and what’s not working and adjust accordingly. Your customers will always be the greatest source of knowledge for you.
“The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” John Russell, President of Harley Davidson
Hmmm – I just realized I need to start taking my own advice! LOL –
Blessings on your beautiful businesses!